Aagghhoo

Inspired by happy gurgling sound made by babies, the word ‘aagghhoo’ is a joyful expression of babyhood.

We like to call ourselves ‘interpreters’ of every newborn’s emotional and ergonomic needs, and strive to design around instinct of touch, sound and perception.

As a slow and essentialist baby brand, we promise to spoil you for ‘less but the perfect choice’